About this project

Lucia Dulce, a cake and pastry brand, decided to expand their product offerings by adding freshly baked bread to their lineup. They approached us to design packaging that would seamlessly integrate into their existing brand identity while standing out in a competitive bread market. The design needed to reflect their premium branding and resonate with their loyal customers.

Design Highlights

• Brand Consistency: The packaging features Lucia Dulce’s signature maroon and cream color scheme, ensuring strong brand recognition.
• Playful and Inviting: Subtle illustrations of baked goods on the transparent section add personality and a sense of warmth to the design.
• Elegant Logo Placement: The bold Lucia Dulce logo is prominently displayed on the front to enhance visibility and recall.
• Celebratory Messaging: The tagline, “Celebrate Life Daily,” reinforces the brand’s commitment to making everyday moments special.
• Practicality and Appeal: The transparent window allows customers to see the freshness and quality of the bread inside, creating trust and appeal.
• Customer-Centric Copy: The back panel shares a thoughtful message about making moments sweeter with Lucia Dulce, adding emotional value to the packaging.

This bread packaging design successfully introduces bread as a natural extension of Lucia Dulce’s offerings, capturing the essence of their brand while creating a fresh visual identity for this new product category.