About this project

Lasermet approached Rebrand Pro with the need for a complete website overhaul. Their old website was cluttered, outdated, and difficult to manage. They wanted a modern, minimalist, and fast site that could drive more leads while allowing them to update content easily without developer assistance. Additionally, they needed integrated e-commerce functionality and a simplified website architecture.

We worked closely with Lasermet to understand their pain points and business objectives. Through strategic design and development, we transformed their digital presence into a high-performing, user-friendly, and conversion-optimized website.

Old Website Pain Points

• Lack of Content Control – Lasermet could not edit their content and had to contact a developer for even minor changes.
• Messy Website Architecture – The site had an overload of content, making navigation confusing for users.
• Outdated Design – The previous design looked outdated and didn’t reflect the company’s modern brand.
• Translation Issues – The translation plugin created thousands of unnecessary pages in different languages, diluting important English pages.
• E-commerce Limitations – No integrated shop page; the e-commerce functionality was hosted on a separate server with outdated architecture.
• Lead Generation Plateau – They were struggling to acquire new leads and conversions.
• Excessive Plugins – The site relied on too many plugins, slowing performance and making maintenance difficult.

Client Goals

Lasermet wanted a website that was not only visually appealing but also practical and efficient. Their key objectives included:

• A clean, minimalist, and fast website that aligns with their brand identity.
• The ability to edit their own content without relying on developers.
• A conversion-focused structure to boost lead generation.
• A fully integrated e-commerce solution on the same domain.
• The elimination of unnecessary translation pages to streamline content.
• A simplified website architecture for better navigation and user experience.

Our solution

To achieve these goals, Rebrand Pro implemented a streamlined and strategic approach:

1. Rebrand Pro’s Design Philosophy – We crafted a clean, simple, fast, and results-driven website that prioritizes clarity and usability.
2. WordPress Block Themes – We built the site using WordPress block themes, allowing Lasermet to edit content effortlessly without developer intervention.
3. Woocommerce Integration – We added a fully functional e-commerce store within the same domain, streamlining their sales process.
4. Optimized Plugin Usage – We reduced the number of plugins to only the essentials, enhancing speed and security.
5. Refined Website Architecture – We structured the content intuitively, ensuring a seamless user journey.
6. SEO & Performance Enhancements – The new site was optimized for speed and search rankings, helping Lasermet reach more customers effectively.

Results

The transformation of Lasermet’s website delivered tangible benefits:

• Increase in Leads & Conversions – A more structured, conversion-focused website resulted in a higher number of inquiries and sales.
• Enhanced User Experience – Simplified navigation and a sleek design made it easier for users to find what they needed.
• Faster Website Performance – Reduced plugin bloat and improved architecture resulted in significantly improved loading speeds.
• Improved Web Ranking – Better SEO structure and performance optimization boosted search engine visibility.
• Content Autonomy for Lasermet – With WordPress block themes, Lasermet can now edit their content seamlessly without needing a developer.

Conclusion

Rebrand Pro successfully transformed Lasermet’s outdated and cluttered website into a clean, high-performing, and conversion-focused website. By leveraging our expertise in web design, branding, and SEO, we delivered a solution that not only meets but exceeds their expectations, setting them up for sustained growth in the laser safety industry.