About this project

Overview

Lucia Dulce, a cake and pastry brand, partnered with Rebrand Pro to create a premium petite cake box that reflects their brand’s essence of indulgence and celebration. Lucia Dulce wanted a fresh, modern, and luxurious design that enhances the customer experience and elevates their branding.

Challenges & Objectives

1. Compact Yet Impactful Design – The box needed to be small yet visually striking, ensuring a strong shelf and takeaway presence.
2. Elegant & Premium Feel – The packaging had to communicate sophistication and high-quality craftsmanship.
3. Brand Recognition – The design should reinforce Lucia Dulce’s identity while remaining minimalist and modern.
4. Memorable & Engaging Messaging – The box needed to incorporate playful yet subtle branding elements that enhance customer connection.

Our Solution

1. Chic & Modern Aesthetic

• We introduced a two-tone maroon and cream color palette, balancing richness with simplicity.
• The design maintains a minimal yet premium look, perfect for a petite cake presentation.

2. Strong Brand Presence with Iconic Simplicity

• The cake icon adds a touch of playfulness while maintaining a professional aesthetic.
• The clean “lucia dulce” typography ensures clear brand recall and elegance.

3. Engaging & Playful Messaging

To create a delightful customer interaction, we incorporated witty text elements:

• “Eat More Cake.” – A simple yet bold statement that enhances brand personality.
• “Celebrate Life Daily.” – Reinforcing Lucia Dulce’s philosophy of making every day special.

4. Thoughtful & Functional Structure

• The cube-style design ensures sturdy and secure packaging while being easy to assemble.
• The compact size makes it ideal for small cakes or single-serve pastries, perfect for gifting or personal indulgence.

5. Digital Integration & Brand Reinforcement

• The website (www.luciadulce.com) and social media handles (@LuciaDulcePH) are subtly incorporated, encouraging customer engagement beyond the packaging.

Final Impact

The new Petite Cake Box successfully elevates Lucia Dulce’s small cake offering into a luxurious and gift-worthy experience. It enhances the customer journey, strengthens brand presence, and adds a touch of everyday indulgence.

Lucia Dulce now has packaging that aligns with their premium positioning, making their cakes feel as special as the occasions they’re meant for.